Our mission is simple.
Help you play your best game!
Meet our Coaches
Experienced professionals dedicated to your golf improvement
Mark Crouch II
Founder / VP of Player Development – AZ Golf Gurus
Meet Coach Mark
PGA Associate | 4,500+ Lessons Taught | Precision-Focused Instructor
Coach Mark brings over 30 years of playing experience and 8+ years of teaching expertise to every lesson. A proud PGA Associate and graduate of the Golf Academy of America, Mark has helped golfers of all ages and skill levels elevate their game through more than 4,500 personalized lessons.
Known for his ground-up, root-cause approach, Mark uses advanced video analysis and launch monitor technology to deliver precise, data-driven feedback. He helps students understand the difference between correct and incorrect movements while developing the feel for proper technique—creating lasting improvement and greater consistency.
Whether you’re a total beginner or a seasoned player, Coach Mark is passionate about helping you unlock your full potential and play your best golf.
Vince Formica
VP of Player Development – AZ Golf Gurus
Meet Coach Vince
10+ years of teaching experience and playing experience
Vince Formica is certified in short game instruction and a graduate of the Golf Academy of America (Class of 2018), with 10 years of experience in playing and teaching the game. His passion is helping players simplify golf and shoot lower scores through smarter strategy and better execution.
Vince believes in teaching golf the simple way — without over-complication, focusing on clear concepts and confident decisions. His approach centers on short game mastery, course management, and the mental aspects of golf.
Vince offers a range of personalized instruction services, including short game lessons, on-course strategy coaching, mental game development, private and group instruction, as well as on-course playing lessons. Each session is designed to help golfers improve all aspects of their game with a focus on practical skills and smart decision-making.
Whether a weekend golfer looking to break 90 or a competitive junior chasing tournament wins, Vince tailors every lesson to the player’s goals and skill level. He’s dedicated to helping golfers get their game right!